What have been seen in the recent weeks ... that SAP AG have changed the color of it's logo.
Now (with effect from March 20, 2011) at it's educational portals, & Windows Terminal Services(WTS@SAP) ....
SAP have changed the color of it's registered logo from Navy Blue Color :
to light blue-shade :

now..
What more is that i have even searched about any declaration about this change on Google & other search engines, but nothing was officially declared....& now from today i can see this color change in SAP's logo on their main portal page as well.
I am unable to get any information about the reason behind, but i think their must be some...???
As SAP do have rights to change it's consortium anytime, but atleast they should conveyed this newz to media & other resources, so that people & other trusted information sources like wikipedia & others may get aware about ...
You are the first one to post this comment in public and I agree with you. If you browse further in their website you'll notice that not all pages have adopted the new logo - check the SDN (SAP Community Network)
ReplyDelete@Fahed yup you are right & that is the reason that makes me post this change to share it with all you guys...since from the beginning SAP is having a hobby of keeping its changes & procedures a secret...& disclose them at a lease...
ReplyDeletebut i don't know the reason why their isn't any new about this major change ...since their logo is the only thing which most of persons are familiar about???
Boss I wonder still no one knows why this happened!!!
ReplyDeleteSAP is busy somewhere else and do not understand the values and effects of Branding, change in branding...
good point!!